O'Saveurs Locales
Brand identity, in-store signage and social media content for self-service farm shops around Rennes.
01 / The concept
From the field to the shop, open every day
“Ô Saveurs Locales” is an initiative promoting farm and local produce around Rennes. The concept is built on self-service shops, open 7 days a week, offering a range of fresh, local, organic and seasonal products. Our take on the brand focuses on the human, local and artisanal side of the concept. A project carried out as a team of four.
02 / The logo
An “O” drawn with a pen
The logo features a cursive “O”, drawn with a pen, reflecting craftsmanship, locality and the human touch. Its loop symbolises continuity. The name “Saveurs locales” uses a playful, friendly typeface with slightly distorted, asymmetrical letters, reinforcing a joyful and welcoming identity. Some letters, such as the “eu” and the “l”, are also in cursive, extending the curve to add rhythm and an imperfect handmade touch.
03 / Colours & typefaces
A palette rooted in the land
The new Ô Saveurs Locales palette reflects its values of proximity, responsibility and fairness. Dark and light green symbolise nature, brown stands for craftsmanship, while orange and yellow bring energy and conviviality. Beige softens the whole for a natural, balanced image that highlights quality local produce.
04 / Brand in use
An identity carried across every touchpoint
Tote bags, bottles, business cards, stationery and packaging: the identity runs across all of the brand's materials, using the loop of the “O” as a recurring graphic motif.
05 / The shop
A storefront that stands out from the street
Storefront wrap, projecting sign and in-store signage: the shop takes on the colours and the loop of the logo to guide customers from the street all the way to the self-service lockers.
06 / Social media
Content made for social media
Recipe reels featuring the shop's products, stories and typographic animations built around the brand's values (local, fair, accessible, practical), along with recommendations to keep the brand alive day to day on Instagram.
