Promo Sweater Illustration

A monochrome illustration for the MMI department's annual promotional sweater competition.

Context: Competition
Period: 2024
Disciplines: Graphic design

01 / Concept & illustration

Chest illustration: the T-Rex mascot over an MMI Laval arrow

Back illustration: claw marks revealing icons of the MMI specialities

Dinosaurs, claws and the MMI spirit

The brief: design a monochrome illustration representing the identity of the MMI degree programme. The answer: two complementary visuals, one for the chest of the garment and one for the back.

The illustrations draw inspiration from the BDE's mascot, a T-Rex. The chest visual features a reinterpreted version of the character alongside the different tracks of the programme. On the back, claw marks evoke the traces left by the dinosaur and progressively reveal icons representing MMI specialities, creating a dynamic composition that naturally moves with the wearer.

02 / In real life

Sweater mockup, front view with the chest illustration

Sweater worn, back view with the claw illustration

Shapes & Flow

A personal motion design project confronting angular and curved forms, built across stop motion and 3D animation.

View project